SUSTAINABILITY & B CORP COMMITMENT
A responsible approach, by design
At Hoogeland 1770, sustainability is not approached as a statement or a trend. It is embedded in the way the house designs, produces and thinks about objects.
Every decision begins with restraint, producing less, choosing better, and favouring longevity over immediacy. This approach reflects a belief that true luxury is measured not by excess, but by intention, always ensuring the highest standards of quality.
Responsibility here is quiet, deliberate and inseparable from design.
Materials, choices and long-term thinking
Material selection at Hoogeland 1770 is guided by durability, safety and respect. The house favours carefully sourced components and plant-based waxes, avoiding palm oil and minimising single-use plastics, chosen for both their performance and their impact.
These choices are not driven by marketing claims, but by a long-term vision where objects should exist in the world. Materials are selected to age gracefully, to perform consistently and to align with a responsible way of creating.
Sustainability begins with what remains when trends fade.
Designing for longevity and reuse
At Hoogeland 1770, sustainability is also expressed through longevity. Objects are designed to last, to be reused and to remain relevant over time.
Refill systems and circular design principles are integrated into several collections, allowing the object to continue its life beyond a single use. This approach extends both the physical lifespan of the piece and the emotional relationship created with it.
An object that endures is, by nature, a responsible one.
B Corp certification, a framework, not a finish line
Hoogeland 1770 is a certified B Corp company, a recognition that reflects the house’s commitment to balancing business, people and planet.
This certification is not viewed as an achievement to promote, but as a framework to question, measure and improve. It provides structure, accountability and a shared language for continuous development.
For the house, B Corp marks a direction, not a destination.
Luxury aligned with conscience
For Hoogeland 1770, luxury and responsibility are not opposing forces. They are deeply connected.
Creating fewer objects, with greater care and lasting value, allows the house to maintain both creative freedom and ethical alignment. Conscious choices enhance the integrity of the object, without diminishing its presence, its beauty or its emotional impact.
This is a form of luxury that feels coherent, considered and enduring.